NexCen Brands, Inc. began its current brand acquisition and management strategy in June 2006, when it acquired UCC Capital Corporation. UCC Capital was the premier provider of financing and strategic advisory service to companies with core assets in Intellectual Property.

Beginning with TAF® (The Athlete's Foot®) in November 2006, NexCen began successfully acquiring brands. Today, under the leadership of Ken Hall, NexCen Brands, Inc. has a global footprint with approximately 1,700 franchised stores, located in over 35 countries, generating approximately $700 million in retail sales. NexCen plans to continue to grow its seven franchised brands, both domestically and through international expansion, by leveraging its world-class infrastructure and resources across brands.

March 2010 - NexCen Brands expands its franchise brands in the Middle East, announcing that the Company has signed an agreement with existing Master Developer, DRH Group Inc. BVI for the development of four Marble Slab Creamery® stores in Egypt, over a five year term. The agreement also calls for the development of 10 Great American Cookies® stores in Saudi Arabia and three Great American Cookies® stores in Kuwait over a 10-year term.

February 2010 - NexCen Brands announces the opening of the first MaggieMoo's® store in Asia. The store opened in Singapore under an existing master franchise agreement with Thirtythree Private Limited of Singapore.

January 2010 - NexCen announces the opening of the first Shoebox New York® store in the Caribbean. The store opened in Palm Beach Plaza in Aruba under an existing master franchise agreement.

December 2009 - NexCen Brands expands Great American Cookies® into Chile, marking the first expansion of NexCen's Quick Service Restaurant brands in South America. The master franchise agreement provides the development of a minimum of 15 Great American Cookies franchised stores in Chile over a 10-year term.

November 2009 - NexCen launches a Spanish language version of its NexCen Franchise Portal: www.nexcenfranchises.com/espanol. Also, NexCen Brands is named "One of Top Five Friendliest Franchises for Minorities" by National Minority Franchising Initiative.

October 2009 - NexCen Brands unveils new store design for Shoebox New York®. With locations in Kuwait, South Korea, United States and Vietnam, the brand is poised for global expansion.

September 2009 - NexCen announces the expansion of six franchised brands in Africa. The master franchise agreement provides for 58 stores over 10 years in Angola, Guinea-Bissau, Sao Tome and Principe.

August 2009 - NexCen Brands announces the opening of the 50th TAF® franchised store in Mexico. The store opened under an existing master franchise agreement, signed in January 2001, which provides for the opening of an unlimited number of stores in Mexico over a 99-year term. In addition, NexCen Brands announces the opening of the first Pretzelmaker® franchised store in Mexico.

July 2009 - NexCen announces the opening of the first Marble Slab Creamery® franchised store in Asia. Also, NexCen Brands announces the opening of the first Shoebox New York® franchised store in the Middle East in South Surra, Kuwait. And, NexCen launches NexCen Franchise Portal (www.nexcenfranchises.com), a new website that offers a unique venue to prospective entrepreneurs interested in securing a franchise opportunity with one of the Company's seven franchised brands. .

June 2009 - NexCen Brands announces the opening of the 50th Marble Slab Creamery® franchised store in Canada. The store opened under an existing master franchise agreement which provides for an additional 100 Marble Slab Creamery stores to be opened in Canada over the next 4 years. In addition, NexCen announces the opening of the first Great American Cookies® franchised store in Mexico. The store opened in Bosco Vallarta Zapopan in Jalisco. Finally, NexCen Brands announces the opening of the first TAF® franchised store in Africa, in Gaborone, Botswana, the capital and largest city of the country.

May 2009 - NexCen announces the opening of the first TAF® franchised store in Lebanon. The store opens in Beirut, the capital and largest city of the country. Also, NexCen Brands opens a new state-of-the-art Innovation Lab for its Quick Service Restaurant (QSR) businesses. The facility, which will be located at the Company's manufacturing site in Atlanta, Georgia, will be used to develop new products across all five franchised QSR brands.

April 2009 - NexCen Brands announces the opening of the first co-branded Great American Cookies® and Marble Slab Creamery® franchised store in Canada. The store opens in the Chinook Centre located in Calgary, the largest city in the province of Alberta, Canada.

March 2009 - NexCen announces opening of first Marble Slab Creamery® in the United Kingdom. The store opens in Dundee, Scotland, one of the largest cities in the country.

February 2009 - NexCen declares the consolidation of Pretzelmaker® and Pretzel Time®, under the name Pretzelmaker beginning in April 2009. Once complete, Pretzelmaker will be the second largest pretzel brand in the United States.

January 2009 - NexCen announces an amendment to its credit facility with BTMU Capital Corporation, reducing the interest rate on the Class B notes.

December 2008 - NexCen sells its Bill Blass licensing business to Peacock International Holdings, LLC. completing its exit from the Consumer Branded Licensing business segment and allowing NexCen to focus singularly upon the Franchising segment, while further de-levering itself in the process.

October 2008 - NexCen sells Waverly to Iconix Brand Group and continues to execute its revised 2008 strategic plan to focus on and grow its franchising business.

August 2008 - Board appoints Kenneth J. Hall as Chief Executive Officer of NexCen Brands, Inc.; Robert W. D'Loren resigned as Chief Executive Officer and as a member of the Company's Board of Directors.

January 2008 - NexCen acquires Great American Cookies®, a franchised gourmet cookie brand carrying cookies, cookie cakes, brownies and beverages.

November 2007 - NexCen acquires Shoebox New York®, a multi-brand retailer for luxury footwear, handbags and accessories.

August 2007 - NexCen acquires Pretzel Time® and Pretzelmaker®, two franchised brands in the hand rolled pretzel category.

May 2007 - NexCen acquires Waverly, a premier lifestyle brand in the home category.

February 2007 - NexCen acquires MaggieMoo's® and Marble Slab Creamery®, two franchised brands in the premium hand-mixed ice cream category. NexCen acquires Bill Blass, a luxury classic American fashion brand.

November 2006 - NexCen acquires The Athlete's Foot®, a franchised athletic footwear and apparel retail brand.