Kenneth J. Hall is appointed as Executive Vice President and Chief Financial Officer & Treasurer. He will be responsible for all aspects of the company's financial management and human resources functions.

"Ken brings more than 25 years of financial leadership and global operating experience to NexCen Brands at a critical point in our development as a public company," said CEO Robert W. D'Loren. "His solid track record with financial operations in high-growth environments will help take us to the next level in our business development plans. I look forward to working with Ken in leading NexCen Brands forward.

Mr. Hall most recently served as the Chief Financial Officer and Treasurer of Seevast Corp, a leading online-media holding company comprised of ad networks, Pulse 360 and Kanoodle, and a domain asset management company, Moniker, which was recently sold. Prior to that he was Executive Vice President, Chief Financial Officer and Treasurer of Mercator Software, Inc., a Nasdaq-traded company that was acquired in 2003.

Over his extensive career, Ken has also served as the chief financial officer for a number of public and private companies including Icon CMT Corp, a Nasdaq-traded company that was acquired by Qwest Communications in 1998; NYSE-traded Global DirectMail Corp; and National Football League Properties, Inc., the global licensing and marketing arm of the NFL.

Ken has an MBA from Golden Gate University and a BS in Finance from Lehigh University.