At NexCen Brands, we are deeply committed to our core values, which our employees and franchisees support in our everyday decision making. These include:

1. Innovation: We constantly innovate to stay at the forefront of change. Our employees are encouraged to look at businesses from various perspectives and develop innovative approaches and solutions. We seek innovative technologies that we can utilize to manage our global network of franchising and vendor partners to empower them to operate their businesses at the highest level of performance and financial success.
2. Knowledge: We continually seek the knowledge that helps us stay ahead of industry trends. To do so, we invest in research and development and stay aware of developments in technologies and trends around the world. We are committed to disseminating this knowledge to our franchisees and vendor partners so that all operating partners have the benefit of our knowledge and expertise.
3. Commitment: We are committed to our stakeholders around the world - our customers, franchisees, vendor partners, shareholders and employees. We are committed to creating value for our stakeholders and offering high-quality products and services to our consumers.
4. Integrity: Our greatest assets are our people, our brands, and our products. We realize that our reputation depends upon upholding the highest standards, and we expect all of our employees, and franchisees to operate with the utmost integrity within the company, with our business partners and most importantly, with our consumers. This includes upholding high standards of conduct around the world, as well as a unified code of ethics so that NexCen's brands and operating partners are viewed with the utmost respect and trust in our local communities.