NexCen owns and acquires brands in the following industries:

  Consumer branded products
  Retail franchising
  Quick service restaurant ("QSR") franchising

These operating segments enable us to generate royalties at the wholesale and retail level on sales of goods for our brands, through our owned channels, and without the loss of sales in third-party channels. We leverage our brand management, marketing, and licensing expertise, costs and professionals across these three operating segments.

At NexCen, we operate a business model that is diversified in several ways:

1. We are diversified across industries, ranging from apparel, footwear, home, sporting goods and beverages, to quick-service restaurant and retail franchising.
2. We are diversified across channels of distribution, ranging from luxury to mass.
3. We are diversified across consumer demand of cachet, ranging from luxury to mass.
4. We are diversified across licensees and franchisees ranging from large licensees to individual franchisees.
5. We are diversified across geographic territories.

This multi-category diversification serves to reduce the effects of potential volatility from any of our segments or the underlying businesses paying royalties to NexCen.