MaggieMoo’s is a favorite destination for craveable treats. Its award-winning ice cream is served in a playful environment, and each MaggieMoo’s Treatery location features a menu of freshly made super-premium ice creams, mix-ins, smoothies, sorbets and custom ice cream cakes. Widely known as an innovator in the category, MaggieMoo’s created the world’s first ice cream cupcake as well as the Maggie-O ice cream sandwich featuring Oreo™ cookies. MaggieMoo’s has been consistently awarded The National Ice Cream Retailers Association’s prestigious Blue Ribbon Award for taste, texture and overall appearance of its most popular flavors.

MaggieMoo’s was acquired by NexCen in March 2007, marking NexCen’s foray into the quick service restaurant (QSR) segment. MaggieMoo’s operates nearly 200 treateries across the United States. NexCen plans to leverage its international team of franchise management specialists to grow the MaggieMoo’s brand both domestically and internationally. As the franchise base expands, so too, will MaggieMoo’s product offerings. New licensing and partnership opportunities for both new products as well as Miss Maggie Moo, the whimsical “spokescow,” will keep MaggieMoo’s at the forefront of innovation in this competitive category.

For more information, please visit www.maggiemoos.com