SAY "BE MINE" THIS VALENTINE'S DAY WITH GREAT AMERICAN COOKIES
New Cookie Cakes, New Raspberry Chocolate-Chip Cookies and Cookie Tins Bring a Flavorful Meaning to Valentine's Day

ATLANTA - January 15, 2009 - Valentine's Day is a time for expression, and Great American Cookies offers the perfect way to let your feelings be known with customized Cookie Cakes.

From "Will You Marry Me," to "I Love You," to any message the customer desires, Great American Cookies gives customers the chance to share what's in their heart with made to order, heart-shaped Cookie Cakes. Customers can also choose to express their feelings with Valentine's Day cookie tins filled with individually-chosen cookie favorites. The promotion is supported by NexCen Franchise Management Inc., a subsidiary of NexCen Brands, Inc.

Also available is the newest addition to the brand's growing menu: a raspberry chocolate-chip cookie. Just in time for Valentine's Day, Great American Cookies introduces a new twist on the much-loved, traditional chocolate-chip cookie, combining the flavors of raspberry and chocolate in a delicious blend.

"Great American Cookies offers customers gifts of self-expression this Valentine's Day," said Jenn Johnston, senior vice president brand marketing for NexCen Franchise Management. "Readily available and able to be personalized in minutes, Cookie Cakes and cookie tins are a perfect way to share your feelings."

Great American Cookies accommodates customers on the go. Ordering is simple and convenient, and Cookie Cake orders can be made online at www.greatamericancookies.com so that customers can stop by any participating Great American Cookies location for pick-up.

About Great American Cookies (www.greatamericancookies.com)
Great American Cookies was founded in Atlanta, Georgia in 1977 on the strength of an old family chocolate chip cookie recipe. For over 30 years, Great American Cookies has maintained the heritage and integrity of its products by producing original cookie dough exclusively from its plant in Atlanta. Made famous by its signature Cookie Cakes, trademark flavors and menu of gourmet products baked fresh in store.

NexCen Brands, Inc. (www.nexcenbrands.com)
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, franchises a portfolio of brands that includes two retail franchises: The Athlete's Foot® and Shoebox New York®, as well as five quick service restaurant (QSR) franchises: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®.

Media Contact:
Emily Leefe
Ogilvy Public Relations
404-881-2330
emily.leefe@ogilvypr.com

Steven Rice
Ogilvy Public Relations
404-881-2317
steven.rice@ogilvypr.com