"EXPRESS YOURSELF!" THIS VALENTINE'S DAY WITH GREAT AMERICAN COOKIES®

Company introduces new Cookie Cake designs, heart-shaped cookies and cookie gift tins.

ATLANTA - January 21, 2010 - Great American Cookies®, innovators of the original Cookie Cake, is offering customers a number of new and unique gift options this Valentine's Day. During the 2010 "Express Yourself!" promotion, the company will add several new romantic designs to their current lineup of heart-shaped Cookie Cake creations. The promotion is supported by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.

In addition to the new heart-shaped Cookie Cake designs, Great American Cookies also offers heart-shaped gift tins, which can be filled with any assortment of the company's delicious cookie flavors. New for 2010, the company has also developed new heart-shaped specialty cookies, decorated with festive red and white icing, which can be purchased individually or in multiples. For customers searching for a more versatile Valentine's Day gift, Great American Cookies gift cards are the perfect alternative, giving that special someone the freedom to purchase a delicious treat at any time.

"Each Valentine's Day, our customers look for new and novel ways to say something special to someone close to them," said Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. "Working with our cookie artisans to create a customized Cookie Cake with a one-of-a-kind message for your Valentine is the perfect way to express yourself this holiday."

Cookie Cakes are ready in minutes and can be ordered online at www.greatamericancookies.com or at the store with pick up from hundreds of Great American Cookies locations nationwide. Gift cards and cookie gift tins are also available at participating Great American Cookies stores.

About Great American Cookies (www.greatamericancookies.com)
Great American Cookies was founded in Atlanta, Georgia in 1977 on the strength of an old family chocolate chip cookie recipe. For over 30 years, Great American Cookies has maintained the heritage and integrity of its products by producing original cookie dough exclusively from its plant in Atlanta. Made famous by its signature Cookie Cakes, trademark flavors and menu of gourmet products baked fresh in store

About NexCen Brands, Inc. (www.nexcenbrands.com)
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchise concepts: TAF® and Shoebox New York®, as well as five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.

Media Contact:
Jacob Hawkins
Ogilvy Public Relations
404.881.2339
jacob.hawkins@ogilvypr.com

Steven Rice
Ogilvy Public Relations
404-881-2317
Steven.Rice@ogilvypr.com