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NEXCEN FRANCHISE MANAGEMENT HONORS EXCEPTIONAL MAGGIEMOO'S ICE CREAM & TREATERY® FRANCHISEES

Awards presented at annual Ice Cream Conference in Atlanta

ATLANTA - January 26, 2010 - NexCen Franchise Management recently recognized outstanding franchisees of the MaggieMoo's Ice Cream & Treatery® brand at the company's annual conference in Atlanta. MaggieMoo's is managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.

"MaggieMoo's is known for super-premium, innovative ice cream products such as our ice cream cupcakes," said Chris Dull, president of NexCen Franchise Management. "As a company, we strive for the best and we're thrilled to recognize annually our amazing store owners who stand behind our products and deliver a one-of-a-kind customer experience every day around the world."

NexCen Franchise Management presented the following awards:

  • Trailblazer of the Year: Mike & Donna Good (Store #38-213, Hawthorne Center, Lancaster, Pa.)

  • Franchisee of the Year: Clayton & Kerry Arrington (A&S Development, Inc., Jackson, Tenn.)

  • Marketing Excellence: Jason Brown (Store #25-107/25-206/13-206, St. Louis, Mo.)

  • Highest Sales: Jason Brown (Store #25-107, Ladue, Mo.)

  • Developer of the Year: Jorge Garcia, Puerto Rico

  • Best Comp Sales Improvement: Young Choi (Store #46-217, City Center at Oyster Point, Newport News, Va.)

MM Council 1/2 - NexCen Franchise Management recognized franchisees who volunteered to serve on the MaggieMoo's Council during the previous year. Pictured: Kaye Couch (1); Chris Tobin (2). Not Pictured: Gregg Zollo and Franco DiCarlo.

MM Best Comp Sales - Young Choi, a MaggieMoo's franchisee from Newport News, Va., received the award for Best Comp Sales Improvement. Pictured (l-r): Chris Dull (President, NexCen Franchise Management); Young Choi; David McDougall (Senior Vice President of QSR Operations, NexCen Franchise Management).

MM Developer of the Year - Jorge Garcia of Puerto Rico was recognized as Developer of the Year. Pictured (l-r): Chris Dull (President, NexCen Franchise Management); Jorge Garcia; David McDougall (Senior Vice President of QSR Operations, NexCen Franchise Management).

MM Franchisee of the Year - A&S Development, Inc., of Jackson, Tenn. was recognized by NexCen Franchise Management as Franchisee of the Year. Pictured (l-r): Chris Dull (President, NexCen Franchise Management); Clayton Arrington; Kerry Arrington; David McDougall (Senior Vice President of QSR Operations, NexCen Franchise Management).

MM Highest Sales - Jason Brown, a MaggieMoo's franchisee from Missouri, was recognized with an award for Highest Sales as well as local Marketing Excellence. Pictured (l-r): Chris Dull (President, NexCen Franchise Management); Jason Brown; David McDougall (Senior Vice President of QSR Operations, NexCen Franchise Management).

About MaggieMoo's Ice Cream & Treatery (www.maggiemoos.com)
MaggieMoo's Ice Cream & Treatery is a chain of independently owned and operated franchised stores that specialize in serving super-premium ice cream and desserts. In 1989, MaggieMoo's opened its first store in Kansas City, Kansas. The brand is known as the innovator of the world's first ice cream cupcake, and has consistently been awarded blue ribbons by the National Ice Cream Retailers Association. In addition to providing customers with premium ice cream, MaggieMoo's plays a larger role in the community by involving Miss Maggie Moo, ice cream celebutante for the Treatery, with charitable organizations and community groups. Miss Maggie Moo works with celebrities to raise money and awareness for local and national causes.

About NexCen Brands, Inc. (www.nexcenbrands.com)
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchise concepts: TAF® and Shoebox New York®, as well as five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.

Media Contact:
Jacob Hawkins
Ogilvy Public Relations
404.881.2339
jacob.hawkins@ogilvypr.com

Steven Rice
Ogilvy Public Relations
404-881-2317
Steven.Rice@ogilvypr.com