ICE CREAM CUPCAKE INVENTOR MAGGIEMOO'S ICE CREAM & TREATERY INTRODUCES NEW VALENTINE'S DAY CUPCAKES

ATLANTA - January 27, 2009 - MaggieMoo's Ice Cream & Treatery has announced that it will expand its line of signature ice cream cupcakes. The brand is known as the innovator of the world's first ice cream cupcake, and will offer Valentine's Day themed designs. MaggieMoo's is managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.

MaggieMoo's continues to be a product innovator in the super-premium ice cream category. The new Heart, Snowcap Blush and Pink Flower cupcakes add to the brand's growing menu. In addition to the new line of cupcakes, MaggieMoo's will offer customers a signature heart-shaped Sweetheart Cake to celebrate the holiday.

"MaggieMoo's strives to surprise and delight its customers with fresh new flavors and products," said Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. "We've been featured on Food Network for our ice cream cupcakes, and it is only natural to expand this very popular product line to new seasonal designs."

Ice cream cupcakes and cakes are available for online ordering at participating stores through www.maggiemoos.com.

About MaggieMoo's Ice Cream & Treatery (www.maggiemoos.com)
MaggieMoo's Ice Cream & Treatery is a chain of independently owned and operated franchised stores that specialize in serving super-premium ice cream and desserts. In 1989, MaggieMoo's opened its first store in Kansas City, Kansas. The brand is known as the innovator of the world's first ice cream cupcake, and has consistently been awarded blue ribbons by the National Ice Cream Retailers Association. In addition to providing customers with premium ice cream, MaggieMoo's plays a larger role in the community by involving Miss Maggie Moo, ice cream celebutante for the Treatery, with charitable organizations and community groups. Miss Maggie Moo works with celebrities to raise money and awareness for local and national causes.

About NexCen Brands, Inc. (www.nexcenbrands.com)
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchises: The Athlete's Foot® and Shoebox New York®, as well as five quick service restaurant (QSR) franchises: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.

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Jessie Snider
Ogilvy Public Relations
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Jessie.Snider@ogilvypr.com

Steven Rice
Ogilvy Public Relations
404-881-2317
steven.rice@ogilvypr.com