MAGGIEMOO'S ICE CREAM AND TREATERY® GETS CUSTOMERS "IN THE MOO'D" FOR VALENTINE'S DAY WITH NEW PINK CHAMPAGNE SORBET AND DREAM CAKES FOR TWO

ATLANTA - January 28, 2010 - MaggieMoo's Ice Cream and Treatery, known for ice cream innovation, announced the expansion of the company's line of super-premium ice cream products to include a new Pink Champagne sorbet and Dream Cakes for Two. The Pink Champagne sorbet is a delicious treat for customers toasting celebratory and everyday occasions. The petite Dream Cake for Two features the brand's award-winning Strawberry ice cream, drizzled with chocolate ganache, and topped with a chocolate covered strawberry for the perfect finishing touch. MaggieMoo's is managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.

"MaggieMoo's strives to surprise and delight ice cream enthusiasts with innovative products and flavors," said Michael Curtis, vice president of plant operations for NexCen Franchise Management. "We were able to reinterpret a traditional celebratory beverage and produce a delicious sorbet that our customers can enjoy for Valentine's Day."

"Since Valentine's Day is about caring and sharing, we also wanted to offer our customers a product that they could enjoy together," said Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. "The new Dream Cake for Two features our award-winning ice cream and is the ideal sized treat to share with a friend, family-member or loved one."

All ice cream cakes, including Dream Cakes for Two and ice cream cupcakes, are available for online ordering at participating stores through www.maggiemoos.com. Customers can also signup for MaggiE-Mail and become Facebook Fans to receive news, special offers and birthday surprises.

About MaggieMoo's Ice Cream & Treatery (www.maggiemoos.com)
MaggieMoo's Ice Cream and Treatery is a chain of independently owned and operated franchised stores that specialize in serving super-premium ice cream and desserts. In 1989, MaggieMoo's opened its first store in Kansas City, Kansas. The brand is known as the innovator of the world's first ice cream cupcake, and has consistently been awarded blue ribbons by the National Ice Cream Retailers Association. In addition to providing customers with premium ice cream, MaggieMoo's plays a larger role in the community by involving Miss Maggie Moo, ice cream celebutante for the Treatery, with charitable organizations and community groups. Miss Maggie Moo works with celebrities to raise money and awareness for local and national causes.

About NexCen Brands, Inc. (www.nexcenbrands.com)
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchise concepts: TAF® and Shoebox New York®, as well as five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.