MARBLE SLAB CREAMERY CELEBRATES THIS VALENTINE'S DAY WITH ITS SIGNATURE VALENTINE'S HEART CAKE

ATLANTA - February 2, 2009 - Marble Slab Creamery is offering customers a new way to celebrate Valentine's Day this year. Known for its freshly made gourmet ice cream and the recent announcement of an entire new line of ice cream cakes and Tasty Creation ice cream combinations, the brand will celebrate the holiday with its signature Valentine's Heart ice cream cake. Marble Slab Creamery is managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.

The Valentine's Heart Cake is featured with strawberry ice cream; however, customers can choose to customize cakes with any flavor of ice cream offered in stores. They also have the option to mix-in a variety of toppings, and personalize cakes with special Valentine's Day messages.

"Our heart shaped cake allows customers to celebrate their special someone in a new and creative way," said Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. "Over 25 years ago, Marble Slab Creamery created the frozen slab technique to answer the consumer's desire to create their own ice cream treats, and we've extended that innovation to allow our ice cream cakes to be personalized for any celebration."

Recently, Marble Slab introduced a new line of ice cream cakes and corresponding Tasty Creation ice cream combinations. The cakes and combinations are offered in four flavors: Caramel Peanut Butter Crisp (Sweet Cream ice cream, crushed Butterfinger® and chocolate chips), Cookie Dough Drizzle (Birthday Cake ice cream, crumbled cookie dough and crushed Oreo® Cookies), Smooth Mint Masterpiece (Cool Mint ice cream, chocolate sprinkles and Andes® Crème de Menthe candies) and Swiss Cocoa Buttercup (Chocolate Swiss ice cream, Reese'sÆ Peanut Butter Cups® and crushed Nestlé® Crunch® bar).

About Marble Slab Creamery (www.marbleslab.com)
Marble Slab Creamery®, a leading purveyor of super-premium hand-mixed ice cream and the innovator of the frozen slab technique, was founded in 1983. Every batch of Marble Slab Creamery ice cream is made on location using ingredients from around the world and fresh dairy from local farms. Marble Slab Creamery's famous mix-ins include fresh fruits, fine nuts, candies and cookies that can be blended into all ice cream flavors. Today, Marble Slab Creamery has an international presence with locations in the United States, Canada, Mexico, Lebanon, Bahrain, Kuwait, Oman, and the United Arab Emirates.

About NexCen Brands, Inc. (www.nexcenbrands.com)
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchises: The Athlete's Foot® and Shoebox New York®, as well as five quick service restaurant (QSR) franchises: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.

Media Contact:
Jessie Snider
Ogilvy Public Relations
404-881-2316
Jessie.Snider@ogilvypr.com

Steven Rice
Ogilvy Public Relations
404-881-2317
steven.rice@ogilvypr.com