GREAT AMERICAN COOKIES KICKS OFF "BROWNIE MADNESS!" PROMOTION
Company Spotlights Wide Variety of Brownie Offerings and New Chocolate Chip Cheesecake Flavor

ATLANTA - March 2, 2009 - Great American Cookies, long known for delicious fresh-baked cookies and Cookie Cakes, announces the launch of the first-ever "Brownie Madness!" celebration. The celebration is the first time the company has made their large selection of brownie flavors the focus of a company-wide promotion. Great American Cookies is supported by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.

With this celebration, Great American Cookies introduces a Chocolate Chip Cheesecake brownie, a decadent new cheesecake brownie flavor loaded with chocolate chips and topped with a rich chocolate ganache. The Chocolate Chip Cheesecake brownie joins Great American Cookies' other decadent brownie flavors: Fudge; Fudge Nut; Cheesecake; Strawberry Cheesecake Swirl and German Chocolate.

"The new Chocolate Chip Cheesecake brownie is so delicious, we wanted to introduce it with a celebration around all of our brownies!" said Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. "Just like our famous cookies, our brownies are fresh-baked in our stores using our proprietary recipes."

Great American Cookies' brownies are made daily with hand-dropped, never-frozen batter and feature only the highest-quality ingredients, such as coconut shavings in the German Chocolate brownie and crunchy walnuts in the Fudge Nut brownie. Brownies are available at all of Great American Cookies nearly 300 locations and can be purchased individually or in multiples.

About Great American Cookies (www.greatamericancookies.com)
Great American Cookies was founded in Atlanta, Georgia in 1977 on the strength of an old family chocolate chip cookie recipe. For over 30 years, Great American Cookies has maintained the heritage and integrity of its products by producing original cookie dough exclusively from its plant in Atlanta. Great American Cookies was made famous by its signature Cookie Cakes, trademark flavors and menu of gourmet products baked fresh in store.

About NexCen Brands, Inc. (www.nexcenbrands.com)
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchises: The Athlete's Foot® and Shoebox New York®, as well as five quick service restaurant (QSR) franchises: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.

Media Contact:
Steven Rice
Ogilvy Public Relations
404-881-2317
Steven.Rice@ogilvypr.com

Jacob Hawkins
Ogilvy Public Relations
404.881.2339
Jacob.Hawkins@ogilvypr.com