MAGGIEMOO'S ICE CREAM AND TREATERY® REWARDS CUSTOMERS WITH FREE ICE CREAM PIZZA ON TAX DAY

ATLANTA - March 17, 2010 - MaggieMoo's Ice Cream and Treatery® has announced an "E-cone-omic" Relief Package for its customers this Tax Day, April 15. Participating U.S. treateries will give away free slices of its new, one-of-a-kind MaggieMia's™ Ice Cream Pizza from 3 to 7pm.*

Hosting the first nationwide ice cream pizza party, the brand encourages customers to file-in-line to receive their MaggieMia's™ Pizza Returns. MaggieMoo's is managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.

Ice Cream Pizzas are a new creation locally available at MaggieMoo's Treateries. They can be customized with customers' favorite flavor of ice cream and will be offered in three different preparations: Chocolate Lover's, Supreme and Cheese.

"Tax Day is the perfect day to reward our loyal and possibly new customers with a sweet treat that will put a smile on their faces," said Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. "We're proud to be the innovator of the very first ice cream cupcake and hope to continue to surprise and delight customers with our delicious new ice cream pizzas."

In 2009, MaggieMoo's was awarded Ice Cream Retailer Association Awards for its ice cream based on color, texture, taste and other factors that determine the quality of the product. Ice cream pizzas, cakes and cupcakes are available for online ordering at participating stores through www.maggiemoos.com.

*While supplies last. Limit one offer per guest during the day of the promotion. Counts vary by store. Valid only at participating U.S. stores. No purchase necessary. No cash value.

About MaggieMoo's Ice Cream & Treatery (www.maggiemoos.com)
MaggieMoo's Ice Cream & Treatery is a chain of independently owned and operated franchised stores that specialize in serving super-premium ice cream and desserts. In 1989, MaggieMoo's opened its first store in Kansas City, Kansas. The brand is known as the innovator of the world's first ice cream cupcake, and has consistently been awarded blue ribbons by the National Ice Cream Retailers Association. In addition to providing customers with premium ice cream, MaggieMoo's plays a larger role in the community by involving Miss Maggie Moo, ice cream celebutante for the Treatery, with charitable organizations and community groups. Miss Maggie Moo works with celebrities to raise money and awareness for local and national causes..

About NexCen Brands, Inc. (www.nexcenbrands.com)
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchise concepts: TAF® and Shoebox New York®, as well as five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.