MAGGIEMOO'S ICE CREAM & TREATERY REWARDS CUSTOMERS WITH FREE ICE CREAM ON TAX DAY

ATLANTA - March 23, 2009 - MaggieMoo's Ice Cream & Treatery has announced that on April 15, 2009 participating Treateries nationwide will reward customers with one free single-scoop of ice cream in honor of Tax Day. MaggieMoo's will create its own "e-cone-omic" ice cream stimulus package for customers that will include MaggieMoo's award-winning, super-premium ice cream. MaggieMoo's is managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.

The nationwide ice cream social will take place throughout the day, and customers are encouraged to file-in-line at participating Treateries across the country.

"Tax Day is often a stressful time, and MaggieMoo's stimulus package is meant to reward customers and to encourage those who have never tried our ice cream to have a taste," said Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. "Ice cream has a unique way of making people happy, and we wanted to give our customers something to smile about on Tax Day."

In 2008, MaggieMoo's was awarded four National Ice Cream Retailers Association Awards for its ice cream based on color, texture, taste and other factors that determine the quality of the product. The brand also just recently announced a new line of signature "Stylicious" ice cream cupcakes. Cakes and cupcakes are available for online ordering at participating stores through www.maggiemoos.com.

About MaggieMoo's Ice Cream & Treatery (www.maggiemoos.com)
MaggieMoo's Ice Cream & Treatery is a chain of independently owned and operated franchised stores that specialize in serving super-premium ice cream and desserts. In 1989, MaggieMoo's opened its first store in Kansas City, Kansas. The brand is known as the innovator of the world's first ice cream cupcake, and has consistently been awarded blue ribbons by the National Ice Cream Retailers Association. In addition to providing customers with premium ice cream, MaggieMoo's plays a larger role in the community by involving Miss Maggie Moo, ice cream celebutante for the Treatery, with charitable organizations and community groups. Miss Maggie Moo works with celebrities to raise money and awareness for local and national causes.

About NexCen Brands, Inc. (www.nexcenbrands.com)
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchises: The Athlete's Foot® and Shoebox New York®, as well as five quick service restaurant (QSR) franchises: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.