GREAT AMERICAN COOKIES PAYS TRIBUTE TO EVERYDAY HEROES
Cookie Cake Celebration Recognizes Individuals Dedicated to Making a Difference

ATLANTA - April 29, 2009 - During the months of April, May and June, Great American Cookies encourages guests to ask themselves "Who is my everyday hero?" Great American Cookies, creators of the original Cookie Cake, celebrate the people who touch our lives every day with a wide variety of Cookie Cakes, including many new designs for 2009. The Celebrating Everyday Heroes promotion is supported by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.

The celebration focuses on acknowledging individuals with a special Cookie Cake who have predetermined recognition dates during April, May and June, including Administrative Professional's Day (April 22); Teacher's Appreciation Week (May 3-9); Mother's Day (May 10); Nurse's Appreciation Week (May 6-12); and Father's Day (June 21). The celebration also honors 2009 graduates and members of America's armed forces.

"Heroes aren't just in movies and comic books. There are so many unsung heroes who make a difference in our daily lives," said Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. "Our customizable Cookie Cakes are the perfect way for customers to say thank you to their everyday heroes."

About Great American Cookies (www.greatamericancookies.com)
Great American Cookies was founded in Atlanta, Georgia in 1977 on the strength of an old family chocolate chip cookie recipe. For over 30 years, Great American Cookies has maintained the heritage and integrity of its products by producing original cookie dough exclusively from its plant in Atlanta. Great American Cookies was made famous by its signature Cookie Cakes, trademark flavors and menu of gourmet products baked fresh in store.

About NexCen Brands, Inc. (www.nexcenbrands.com)
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchises: The Athlete's Foot® and Shoebox New York®, as well as five quick service restaurant (QSR) franchises: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.

Media Contact:
Steven Rice
Ogilvy Public Relations
404-881-2317
Steven.Rice@ogilvypr.com

Jacob Hawkins
Ogilvy Public Relations
404-881-2339
jacob.hawkins@ogilvypr.com