GREAT AMERICAN COOKIES LAUNCHES NATIONWIDE SEARCH FOR THE "GREAT AMERICAN DAD"

ATLANTA - May 14, 2009 - Great American Cookies announced today that the company has launched its first-ever search for the "Great American Dad." The Great American Dad Contest began Wednesday, May 13 and runs through Friday, July 31. During the contest, participants will be asked to tell the world, in 200 words or less, what makes their dad a "Great American Dad." The contest will be conducted completely online, with submissions accepted through the entry form available at www.greatamericancookies.com.

Prizes for the contest will be awarded in September and include:

• Grand Prize: The "Ultimate Dad Den" courtesy of Great American Cookies. Essential "ingredients" for creating a great in-home getaway for Dad include a Sony BRAVIA® 52" Flat-Panel LCD HDTV, Sony Blu-ray Disc Player and Sony BRAVIA® Home Theater System.
• First Prize: Sony BRAVIA® 52" Flat-Panel LCD HDTV.
• Runner Ups: (5) $50.00 gift certificates to Great American Cookies.

The contest opens during Great American Cookies Celebrating Everyday Heroes promotion and is supported by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.

Customers tell our franchisees every day how much they appreciate the heroes in their lives when they order Cookie Cakes and gift tins," said Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management, Inc. "During this contest we expect to hear some wonderful, funny, touching and even quirky stories about some of the most unsung heroes...dads."

About Great American Cookies (www.greatamericancookies.com)
Great American Cookies was founded in Atlanta, Georgia in 1977 on the strength of an old family chocolate chip cookie recipe. For over 30 years, Great American Cookies has maintained the heritage and integrity of its products by producing original cookie dough exclusively from its plant in Atlanta. Great American Cookies was made famous by its signature Cookie Cakes, trademark flavors and menu of gourmet products baked fresh in store.

About NexCen Brands, Inc. (www.nexcenbrands.com)
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchises: The Athlete's Foot® and Shoebox New York®, as well as five quick service restaurant (QSR) franchises: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.

Media Contact:
Steven Rice
Ogilvy Public Relations
404-881-2317
Steven.Rice@ogilvypr.com

Jacob Hawkins
Ogilvy Public Relations
404-881-2339
Jacob.Hawkins@ogilvypr.com