MAGGIEMOO'S^® ICE CREAM AND TREATERY PRESENTS NEW "SUMMER OF FUN" CELEBRATION

Introducing Four New Ice Cream Flavors and Fresh Escape Combinations

ATLANTA - May 27, 2010 - MaggieMoo's^® Ice Cream and Treatery announces its "Summer of Fun" celebration, which will introduce four new Ice Cream Flavors and corresponding Fresh Escape combinations. The program is kicking-off with Watermelon Taffy Tower™ featuring new Watermelon Taffy Ice Cream, mini marshmallows, rainbow sprinkles and marshmallow topping, available now in stores nationwide. MaggieMoo's will subsequently introduce a new ice cream flavor and Fresh Escape each month and customers are encouraged to try all four.

Summer is a time for celebration and MaggieMoo's customers can celebrate the season by escaping to a nearby Treatery for an ice cream getaway that the entire family will enjoy. MaggieMoo's is managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.

MaggieMoo's "Summer of Fun" Fresh Escapes include:

• May 18 - Watermelon Taffy Tower™ - Watermelon Taffy Ice Cream, Mini Marshmallows, Rainbow Sprinkles and Marshmallow Topping
• June 15 - Fruity Gum Drop™- Fruity Gum Ice Cream, Gummy Bears, Rainbow Sprinkles and Marshmallow Toppings
• July 13 - Tilt-A-Lemon-Whirl™- Lemon Sorbet with Strawberry Topping
• August 10 - Churro-Land™ - Churro Ice Cream, Cinnamon Chips, Mini Marshmallows and Caramel Topping

"We are continually developing MaggieMoo's menu with new mouth-watering ice cream flavors and combinations,'' said Michael Curtis, vice president of plant operations and head of NexCen Brands' R&D department. "We wanted our guests to be entertained this summer, so each new flavor is a fresh twist on reminiscent summer flavors enjoyed at amusement parks and other summertime attractions."

"We're excited to make MaggieMoo's the destination for summer fun," said Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. "The summer menu was designed to provide our guests with new flavor profiles enjoyed in an entertaining environment."

All MaggieMoo's cakes and cupcakes are available for online ordering at participating stores through www.maggiemoos.com, where customers can also signup for MaggiE-Mail and become Facebook fans to receive news, special offers and birthday surprises.

About MaggieMoo's Ice Cream and Treatery (www.maggiemoos.com)
MaggieMoo's Ice Cream and Treatery is a chain of independently owned and operated franchised stores that specialize in serving super-premium ice cream and desserts. In 1989, MaggieMoo's opened its first store. The brand is known as the innovator of the world's first ice cream cupcake, and has consistently been awarded blue ribbons by the National Ice Cream Retailers Association. In addition to providing customers with premium ice cream, MaggieMoo's plays a larger role in the community by involving Miss Maggie Moo, ice cream celebutante for the Treatery, with charitable organizations and community groups. Miss Maggie Moo works with celebrities to raise money and awareness for local and national causes.

About NexCen Brands, Inc. (www.nexcenbrands.com)
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchise concepts: TAF^® and Shoebox New York^®, as well as five quick service restaurant (QSR) franchise concepts: Great American Cookies^®, MaggieMoo's^®, Marble Slab Creamery^®, Pretzelmaker^® and Pretzel Time^®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.

Media Contact:
Jessie Snider
Ogilvy Public Relations
404-881-2316
Jessie.Snider@ogilvypr.com

Steven Rice
Ogilvy Public Relations
404-881-2317
Steven.Rice@ogilvypr.com