MAGGIEMOO'S ICE CREAM AND TREATERY® SENDS TASTE BUDS AROUND THE WORLD WITH ITS DESTINATION DELICIOUS™

ATLANTA - June 11, 2009 - MaggieMoo's Ice Cream and Treatery has unveiled three new ice cream combinations and three new smoothie flavors that it will offer as part of its Destination Delicious™ summer celebration. MaggieMoo's is managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.

The Destination Delicious summer program invites customers to tour the world through the fresh and exotic tastes of MaggieMoo's new Fresh Escapes ice cream combinations and Zoomers™ smoothies. From the tropical flavors of pineapple coconut to the unexpected familiarity of blueberry muffin, MaggieMoo's has a new menu of super-premium treats that will send taste buds to a delicious destination.

Miss Maggie Moo herself will be on Twitter this summer, Tweeting to her friends and fans about delicious destinations. She encourages everyone to follow her on her virtual journey around the world at http://twitter.com/MissMaggieMoo.

NEW Zoomers Fresh Smoothies

• Iced Cream Coffee
  
• Pineapple Coconut Colada
  
• Peach Orange Blossom

NEW Fresh Escapes Ice Cream Combinations Premiering this Summer

• June 3 - Blueberry Muffin in the Morning
  Blueberry Muffin Ice Cream, Blueberries, Teddy Grahams and Mallow Crème Topping
  
• July 1 - Brownie Bliss
  Brownie Batter Ice Cream, Brownies, Chocolate Sprinkles and Fudge Topping
  
• August 5 - Cravin' Rum Raisin
  Rum Raisin Ice Cream, Raisins, Coconut Flakes and Caramel Topping

"In light of the economy many families and individuals may be staying close to home for summer vacation this year, but that doesn't mean they can't enjoy the flavors of the world," said Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. "The summer menu was designed to provide our guests with the tastes of a getaway from the convenience of their local Treatery."

MaggieMoo's is known as an innovator in the super-premium ice cream category, and was recently awarded four Ice Cream Retailer Association Awards, including two blue ribbons, for its ice cream based on color, texture, taste and other factors that determine the quality of the product.

The brand is also credited with inventing the very first ice cream cupcake. Cakes and cupcakes are available for online ordering at participating stores through www.maggiemoos.com, where customers can also signup for MaggiE-Mail to receive news, special offers and birthday surprises.

About MaggieMoo's Ice Cream and Treatery (www.maggiemoos.com)
MaggieMoo's Ice Cream and Treatery is a chain of independently owned and operated franchised stores that specialize in serving super-premium ice cream and desserts. In 1989, MaggieMoo's opened its first store in Kansas City, Kansas. The brand is known as the innovator of the world's first ice cream cupcake, and has consistently been awarded blue ribbons by the National Ice Cream Retailers Association. In addition to providing customers with premium ice cream, MaggieMoo's plays a larger role in the community by involving Miss Maggie Moo, ice cream celebutante for the Treatery, with charitable organizations and community groups. Miss Maggie Moo works with celebrities to raise money and awareness for local and national causes.

About NexCen Brands, Inc. (www.nexcenbrands.com)
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchises: TAF™, previously known as The Athlete's Foot®, and Shoebox New York®, as well as five quick service restaurant (QSR) franchises: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.

Media Contact:
Jessie Snider
Ogilvy Public Relations
404-881-2316
Jessie.Snider@ogilvypr.com

Steven Rice
Ogilvy Public Relations
404-881-2317
Steven.Rice@ogilvypr.com