MARBLE SLAB CREAMERY INTRODUCES A NEW BLACKBERRY ICE CREAM FLAVOR AND BLACKBERRY CRUMBLE COMBINATION

ATLANTA - July 23, 2009 - Marble Slab Creamery® has announced the arrival of a new Blackberry Ice Cream flavor and corresponding Blackberry Crumble Tasty Creation, which features Blackberry Ice Cream, blackberries, granola and marshmallow topping. The new flavor and ice cream combination will be ripe for the pickin' at Marble Slab Creameries nationwide. Marble Slab Creamery is managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.

"Blackberries are a popular fruit this season and are being incorporated into recipes throughout the culinary world, said Michael Curtis, vice president of plant operations. "Because of their versatility and exotic flavor profile, the blackberries will complement Marble Slab's gourmet ice cream."

Ice cream and blackberries are a natural marriage of ingredients. The tart flavors of the berries are harmonious with the sweet taste and creamy texture of this popular treat.

"Blackberry is the perfect addition to our menu for the hot summer months," said Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. "The berries are all natural with no preservatives and rich in antioxidants, making the new Blackberry flavor and Crumble combination the ideal summer delicacy."

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About Marble Slab Creamery (www.marbleslab.com)
Marble Slab Creamery®, a leading purveyor of super-premium hand-mixed ice cream and the innovator of the frozen slab technique, was founded in 1983. Every batch of Marble Slab Creamery ice cream is made on location using ingredients from around the world and fresh dairy from local farms. Marble Slab Creamery's famous mix-ins include fresh fruits, fine nuts, candies and cookies that can be blended into all ice cream flavors. Today, Marble Slab Creamery has an international presence with locations in the United States, Canada, Mexico, Scotland, Lebanon, Bahrain, Kuwait, Oman, Singapore, and the United Arab Emirates.

About NexCen Brands, Inc. (www.nexcenbrands.com)
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchises: The Athlete's Foot™ and Shoebox New York®, as well as five quick service restaurant (QSR) franchises: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.

Media Contact:
Jessie Snider
Ogilvy Public Relations
404-881-2316
Jessie.Snider@ogilvypr.com

Steven Rice
Ogilvy Public Relations
404-881-2317
Steven.Rice@ogilvypr.com