GREAT AMERICAN COOKIES® WELCOMES FALL WITH NEW APPLE HARVEST NUT™ COOKIE FLAVOR

ATLANTA - August 27, 2009 - Great American Cookies®, leaders in the field of cookie innovation, are introducing their newest creation just in time for fall - Apple Harvest Nut™ cookie. The new cookie, which debuts in stores on August 31, combines the flavors of apple, oatmeal, granola, white chocolate chunks and nuts with a hint of cinnamon and is topped with powdered sugar. The cookie is the first flavor from the company to incorporate fruit flavors.

The Apple Harvest Nut cookie launch will take place during Great American Cookies' fall celebration, which also highlights new seasonal Cookie Cake designs, and is supported by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.

"Apple Harvest Nut is the result of months of research and development and we can't wait for our customers to taste what we feel is the perfect combination of fall flavors," said Michael Curtis, vice president of plant operations and head of NexCen Franchise Management's R&D department. "This cookie is the first from Great American Cookies that incorporates not only chewy granola, but also an apple flavor."

Great American Cookies currently offers more than a dozen delicious cookie flavors including Original Chocolate Chip, Domino and Chewy Pecan Supreme, among others, as well as the company's signature Double Doozie® product (two Original Chocolate Chip with M&M'S® cookies sandwiched with a layer of white icing). Customers can stay up to date on all of the company's new products and promotions through the Great American Cookies' Facebook fan page (www.facebook.com/greatamericancookies) and their custom e-mail fan club, CookiE-mail (www.greatamericancookies.com).

About Great American Cookies (www.greatamericancookies.com)
Great American Cookies was founded in Atlanta, Georgia in 1977 on the strength of an old family chocolate chip cookie recipe. For over 30 years, Great American Cookies has maintained the heritage and integrity of its products by producing original cookie dough exclusively from its plant in Atlanta. Made famous by its signature Cookie Cakes, trademark flavors and menu of gourmet products baked fresh in store.

About NexCen Brands, Inc. (www.nexcenbrands.com)
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchise concepts: TAF™ and Shoebox New York®, as well as five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.

Media Contact:
Steven Rice
Ogilvy Public Relations
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Steven.Rice@ogilvypr.com

Jacob Hawkins
Ogilvy Public Relations
404-881-2339
Jacob.Hawkins@ogilvypr.com