GREAT AMERICAN COOKIES® OFFERS FANS A FREE COOKIE DURING OCTOBER FOR NATIONAL COOKIE MONTH

ATLANTA - September 29, 2009 - Great American Cookies®, known for fresh cookies and creative Cookie Cakes for more than three decades, announced today that the company will celebrate October as National Cookie Month by offering a FREE regular Original Chocolate Chip cookie to fans of the classic American cookie brand across the country. The promotion is supported by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.

During the month of October, anyone who signs up for Great American Cookies' e-mail fan club "CookiE-mail" online at www.greatamericancookies.com will automatically receive an e-mail coupon good for one free regular Original Chocolate Chip cookie. The company is also saying "thanks" to fans that already belong to CookiE-mail by sending them a coupon good for one free regular Original Chocolate Chip cookie on October 1.

Signing up for CookiE-mail at www.greatamericancookies.com takes less than a minute and requires only a name, birthday, zip code and e-mail address. In addition to a free cookie just for signing up during October, members of the club can also look forward to receiving member-exclusive e-mail offers throughout the year.

"We created CookiE-mail as a way to communicate with our customers and reward fans with exclusive deals on our delicious products," said Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management, Inc. "Offering a free cookie during National Cookie Month is an ideal way for our company to fulfill our commitment to sharing the fun of cookies with people across the country."

In addition to CookiE-mail, Great American Cookies invites customers to connect with each other and stay up to date on the company's new products and promotions through the Great American Cookies' Facebook fan page (www.facebook.com/greatamericancookies).

About Great American Cookies (www.greatamericancookies.com)
Great American Cookies was founded in Atlanta, Georgia in 1977 on the strength of an old family chocolate chip cookie recipe. For over 30 years, Great American Cookies has maintained the heritage and integrity of its products by producing original cookie dough exclusively from its plant in Atlanta. Made famous by its signature Cookie Cakes, trademark flavors and menu of gourmet products baked fresh in store.

About NexCen Brands, Inc. (www.nexcenbrands.com)
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchise concepts: TAF® and Shoebox New York®, as well as five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.

Media Contact:
Steven Rice
Ogilvy Public Relations
404-881-2317
Steven.Rice@ogilvypr.com

Jacob Hawkins
Ogilvy Public Relations
404-881-2339
Jacob.Hawkins@ogilvypr.com