MARBLE SLAB CREAMERY & MAGGIEMOO'S ICE CREAM & TREATERY ANNOUNCE MOBILE TEXTING CAMPAIGN

ATLANTA - September 23, 2008 - Marble Slab Creamery and MaggieMoo's Ice Cream & Treatery recently launched new mobile texting campaigns. Customers of both brands will be able to text and receive coupons for gourmet ice cream products through December 31. The mobile texting campaign is supported by NexCen Franchise Management, a division of NexCen Brands, Inc. (NASDAQ: NEXC) ("NexCen"), parent company to Marble Slab and MaggieMoo's.

Customers can text "slab" for Marble Slab and "moo" for MaggieMoo's to 30364 and receive mobile coupons and other information regarding super premium ice cream products and promotions. The first mobile coupon will reward customers with one dollar off any Tasty Creation or Fresh Escape ice cream combination at Marble Slab and MaggieMoo's respectively. Customers will receive additional offers from now to the end of the year; including special offers on holiday ice cream cakes.

"The mobile texting campaign is a way for both brands to engage customers through an innovative promotion," said Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. "The mobile coupons resonate among young customers tapped into social media and the latest trends, while also appealing to their parents who enjoy convenient savings."

About Marble Slab Creamery (www.marbleslab.com)
Marble Slab Creamery, a leading purveyor of super-premium hand-mixed ice cream and the innovator of the frozen slab technique, was founded in 1983. Every batch of Marble Slab's ice cream is made on location using ingredients from around the world and fresh dairy from local farms. Marble Slab's famous mix-ins include fresh fruits, fine nuts, candies and cookies that can be blended into all ice cream flavors. Today, Marble Slab has an international presence with nearly 400 locations in the United States, Canada, Mexico, Lebanon and the United Arab Emirates.

About MaggieMoo's Ice Cream & Treatery (www.maggiemoos.com)
MaggieMoo's Ice Cream and Treatery is a chain of independently owned and operated franchised stores that specialize in serving super-premium ice cream and desserts. In 1989, MaggieMoo's opened its first store in Kansas City, Kansas. Today there are nearly 200 Treateries in the United States, Thailand and Puerto Rico. The brand is known as the innovator of the world's first ice cream cupcake, and has consistently been awarded The National Ice Cream Retailers Association's prestigious Blue Ribbon Award. In addition to providing customers with premium ice cream, MaggieMoo's plays a larger role in the community by involving Miss Maggie Moo, ice cream celebutante for the Treatery, with charitable organizations and community groups. Miss Maggie Moo works with celebrities to raise money and awareness for local and national causes.

About NexCen Brands, Inc. (www.nexcenbrands.com)
NexCen Brands, Inc. is a strategic brand acquisition and management company with a focus on franchised brands. The company franchises, licenses, and markets a portfolio of global brands that includes; The Athlete's Foot®, Bill Blass®, Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker®, Pretzel Time®, Shoebox New York™ and Waverly®. NexCen Franchise Management, a subsidiary of NexCen Brands, supports approximately 1,900 franchised stores in over 50 countries around the world with its experienced brand management, marketing and operations teams.

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