MaggieMoo’s Launches Cake Town, a Celebration of Holiday and Special Occasion Ice Cream Dream Cakes and Cupcakes

Ice Cream Innovator Grows Its First-to-Market Line of Ice Cream Cupcakes to Provide Customers with Top-Selling Dream Cakes in Miniature Single-Sized Desserts

ATLANTA (September 26, 2007) – MaggieMoo’s, a super-premium ice cream brand known for creating innovative frozen treats, today announced the launch of Cake Town, a celebration that provides customers with new ways to incorporate MaggieMoo’s treats into their holidays and special occasions. As an expression of MaggieMoo’s commitment to being “The Place for Cakes and Cupcakes®,” MaggieMoo’s has created its best-selling Ice Cream Dream Cakes in miniature by expanding its first-to-market line of ice cream cupcakes, as well as a variety of holiday and special occasion-themed Ice Cream Dream Cakes. MaggieMoo’s was the first brand to introduce the ice cream cupcake -- the only cupcake you eat with a spoon.

“Cake Town celebrates MaggieMoo’s as the destination for cakes and cupcakes. As an ice cream innovator, we are excited to continue to provide our customers with a unique and creative assortment of cakes, cupcakes and ice cream flavors for every holiday and special occasion,” commented Jennifer Johnston, Vice President QSR Brand Marketing for NexCen Franchise Management, parent company of MaggieMoo’s. “As more and more customers incorporate our Ice Cream Dream Cakes into their holiday and special occasion menus, Cake Town provides those customers with creatively inspired treats to enhance their celebrations.”

	With the launch of Cake Town, MaggieMoo’s now packs the same fresh flavors and mix-ins of its best-selling Ice Cream Dream Cakes into a convenient single-sized dessert. Its ice cream cupcake offerings now include Chocolate Heaven, Cotton Candy Carnival, and Better Batter® Cookie Dreams made with MaggieMoo’s Better Batter® ice cream and mixed with Oreos® and fudge.
	For scary Halloween treats, MaggieMoo’s Cake Town becomes “Haunted Cake Town” to offer customers Halloween-inspired Ice Cream Dream Cakes and ice cream cupcakes. The Gummy Graveyard Ice Cream Dream Cake and cupcake is made with a base of chocolate cake, covered with MaggieMoo’s award-winning Dark Chocolate ice cream and filled with mallow crème. Crushed Oreos®, chocolate wafer “gravestone” cookies, fudge and gummi worms top off the Halloween ice cream treat.
	For the winter holidays, MaggieMoo’s offers festive premium Ice Cream Dream Cakes, including the Pink Peppermint Stick Truffle Dream Cake made with pink peppermint ice cream and chocolate ganache. Also featured this season is the Yule Log Ice Cream Dream Cake, which can be ordered with any MaggieMoo’s ice cream flavor, topped with chocolate ganache and decorated with holly leaves and berries. Holiday-inspired ice cream cupcakes are also available and feature designs including Santa, Rudolph, holly and Dreidel.

MaggieMoo’s Dream Cakes can be customized and are available for online ordering at www.maggiemoos.com.

Editor’s Note: High resolution images and holiday ice cream cupcake recipes are available.

About MaggieMoo’s Ice Cream and Treatery

MaggieMoo’s (www.maggiemoos.com) is owned by NexCen Brands, Inc. (Nasdaq: NEXC). In July, MaggieMoo’s celebrated the opening of its 200th Treatery. Each location features a menu of freshly made super-premium ice creams, mix-ins, smoothies, sorbets, the country’s first ice cream cupcakes and custom ice cream cakes. MaggieMoo’s has been awarded The National Ice Cream Retailers Association's prestigious Blue Ribbon Award for taste, texture and overall appearance for eight years running. It is the only national retail chain to win five Blue Ribbon Awards for its products -- vanilla, vanilla bean, chocolate, dark chocolate and strawberry ice cream flavors.

About NexCen Brands, Inc. (www.nexcenbrands.com)

NexCen Brands, Inc. is the premier 21st century brand acquisition and management company focused on assembling a diversified portfolio of intellectual property (IP) centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot®, Bill Blass®, MaggieMoo's®, Marble Slab Creamery®, Pretzel Time®, Pretzelmaker® and Waverly®. The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that includes every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 50 countries around the world, and consists of more than 1,500 franchised stores. NexCen, through its information technology and franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.