MaggieMoo’s Extends Ice Cream Line-Up with Newest Ice Cream Flavor and “Fresh Escape” – Red Velvet Cake

MaggieMoo’s Creates The First Red Velvet Cake Ice Cream Flavor Offered by a Super-Premium Ice Cream Brand

ATLANTA, October 3, 2007 -- MaggieMoo’s, the super-premium ice cream brand known for introducing innovative frozen treats, announced today the launch of its newest flavor, Red Velvet Cake, available in Treateries nationwide on Oct. 3. With Red Velvet Cake ice cream as the featured flavor this fall, MaggieMoo’s is the only super-premium ice cream brand to offer this nostalgic, classic cake flavor.

“The demand for nostalgic flavors such as Red Velvet Cake is making a comeback across the country,” commented Jenn Johnston, Vice President QSR Brand Marketing for NexCen Franchise Management, parent company of MaggieMoo’s. “With the popularity of our BetterBatter® ice cream flavor as a best-seller, we wanted to continue meeting consumer demand by providing another innovative cake flavor for the fall. We carefully developed the recipe to achieve the perfect taste and mahogany color that makes red velvet so unique – it’s a familiar, sweet flavor that parents and children will love.”

The new Red Velvet Cake flavor was first tested in several franchise locations and received such a positive response that MaggieMoo’s will roll-out the new flavor in each of its 200 locations. The Red Velvet Cake flavored ice cream is also available as a Red Velvet Cake “Fresh Escape,” a unique creation with super-premium ice cream and fresh mix-ins. The Red Velvet Cake “Fresh Escape” is a hand-mixed combination of fudge, brownies, and pecans – all of which are ingredients akin to traditional red velvet cake.

Additional flavor offerings this season will include MaggieMoo’s holiday favorites, such as Egg Nog and Pink Peppermint Stick ice cream. For more information about MaggieMoo’s Red Velvet Cake flavor, or any other MaggieMoo’s product, please visit www.maggiemoos.com.

Editor’s Notes: Product images and taste tests are available upon request.

About MaggieMoo’s Ice Cream and Treatery

MaggieMoo’s (www.maggiemoos.com) is owned by NexCen Brands, Inc. (Nasdaq: NEXC). In July, MaggieMoo’s celebrated the opening of its 200th Treatery. Each location features a menu of freshly made super-premium ice creams, mix-ins, smoothies, sorbets, the country’s first ice cream cupcakes and custom ice cream cakes. MaggieMoo’s has been awarded The National Ice Cream Retailers Association's prestigious awards for taste, texture and overall appearance for eight years running. It is the only national retail chain to win five Blue Ribbon Awards for its products -- vanilla, vanilla bean, chocolate, dark chocolate and strawberry ice cream flavors.

About NexCen Brands, Inc. (www.nexcenbrands.com)

NexCen Brands, Inc. is the premier 21st century brand acquisition and management company focused on assembling a diversified portfolio of intellectual property (IP) centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot®, Bill Blass®, MaggieMoo's®, Marble Slab Creamery®, Pretzel Time®, Pretzelmaker® and Waverly®. The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that includes every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 50 countries around the world, and consists of more than 1,500 franchised stores. NexCen, through its information technology and franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.