View printer-friendly version << Back
ATLANTA (September 26, 2007) – Marble Slab Creamery, innovator of the frozen slab concept, today announced the introduction of its Marble Slab Creamery Comes Home campaign. This initiative marks the first time the company has offered customers pre-packaged pints and quarts of its quality, super-premium, homemade ice cream to purchase and take home.
“With the holidays approaching, Marble Slab invites customers to enjoy our extensive line of homemade, premium ice cream now pre-packaged in pints and quarts,” commented Jenn Johnston, Vice President QSR Brand Marketing for NexCen Franchise Management, parent company of Marble Slab Creamery. “Even as the temperature drops, our customers continue to purchase our decadent creations, but prefer to enjoy ice cream in the luxury of their own home. We want to make it as easy as possible for consumers to enjoy their favorite everyday indulgence, and are pleased to offer them this new convenience.”
Beginning this month, customers may purchase pre-packaged pints and quarts of ice cream flavors made daily in creameries nationwide, including two of Marble Slab’s newest flavors – Black Cherry, which recently launched in August, and White Chocolate, scheduled to launch in October. To satisfy even the most sophisticated palates, Marble Slab Creamery’s Tasty Creations, a hand-mixed blend of ice cream and candy, fruit and nut “mixins,” are also available in pre-packaged pints and quarts. Tasty Creations offered through Marble Slab Creamery Comes Home include Candylicious, a sweet blend of vanilla ice cream mixed with chunks of Heath Bar, M&M’s and Nestle Crunch; and Caramel Nut Latte, homemade coffee ice cream packed with almonds, pecans and caramel.
For more information on Marble Slab Creamery, or any Marble Slab product, please visit www.marbleslab.com.
About Marble Slab Creamery (www.marbleslab.com)
Marble Slab Creamery currently owns more than 375 locations worldwide, including the United States, Puerto Rico, Canada, Bahrain, Kuwait and the United Arab Emirates. It is dedicated to providing its customers with the freshest ingredients available, with product offerings such as hand-rolled freshly baked waffle cones in a variety of flavors, and numerous “mixins,” including fresh fruits, fine nuts, sweet candy, and cookies. In 2007, Marble Slab was acquired by NexCen Brands, Inc. (NASDAQ: NEXC), a public brand acquisition and management company that focuses on three verticals: retail franchising, consumer branded products, and quick service restaurant ("QSR") franchising.
About NexCen Brands, Inc. (www.nexcenbrands.com)
NexCen Brands, Inc. is the premier 21st century brand acquisition and management company focused on assembling a diversified portfolio of intellectual property (IP) centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot®, Bill Blass®, MaggieMoo's®, Marble Slab Creamery®, Pretzel Time®, Pretzelmaker® and Waverly®. The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that includes every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 50 countries around the world, and consists of more than 1,500 franchised stores. NexCen, through its information technology and franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.
|
