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NEW YORK, January 24, 2008 / PRNewswire / -- NexCen Brands, Inc.,
("NexCen") (Nasdaq: NEXC) parent company of the Waverly brand announced today that it has added Axis Imex Inc. to its growing list of key partners to expand the Waverly brand into new lifestyle categories. Axis Imex Inc.will immediately become the Waverly, Waverly Home (Target) and Waverly Home
Classics (Lowes) licensee for decorative home storage and accessories. The
Axis Imex product line will include decorative storage boxes, fabric
hangers, fabric lined baskets, closet organizers, china storage, travel
bags, home office storage, desk accessories, garment bags, shoe storage and
children's organization.
"Our decision to partner with Axis Imex strengthens our portfolio of
licensing partners and allows the Waverly brand to expand into additional
home categories. We are committed to providing best in class resources to
our brands and the Axis Imex Inc. relationship provides yet another
opportunity to deliver value to our stakeholders," said Robert W. D'Loren,
President and CEO of NexCen Brands, Inc.
"The Axis Imex relationship is representative of the progress we have
made in our effort to become a complete lifestyle resource for our Waverly
consumer. The home storage category was identified as a key growth
opportunity through our consumer research and is a natural product
extension for the Waverly brand," commented Rick Platt, President of
Waverly. "The synergies created between key licensee PK Lifestyles, who
will provide fabric to Axis Imex for the new Waverly line, will assure a
beautiful and cohesive branded storage program at retail."
"Storage doesn't have to be boring. We have found our niche in
glamorizing home organization," stated Tom St. John, President of Axis Imex Inc.
Donna St. John, Vice President of Axis Imex Inc., added, "We are also
thrilled to announce the grand opening on February 4th, 2008, of our New
York showroom, located in the 7 West building, where we will debut our new
Waverly line of decorative storage starting that week aimed at the mid-tier
retailers."
About Waverly (http://www.waverly.com)
Launched in 1923, Waverly is a premier home fashion and all
encompassing lifestyle brand and one of the most recognized names in home
furnishings. Its signature look is expertly translated into countless
classic styles among home furnishing products including fabrics, wall
coverings, paint, bedding, window treatments, decorative accessories and
other key products. Waverly is available through retailers and interior
design showrooms in over 7,000 doors nationwide. Its family of brands
consists of Waverly, Waverly Home, Waverly Home Classics, Waverly Baby, and
Waverly Sun N Shade. Key vendor partners include Welspun USA, PK
Lifestyles, Blue Mountain, Ellery Homestyles, Lowes and Target. NexCen
Brands Inc. purchased the Waverly brand in May 2007.
About Axis Imex Inc. (http://www.axisimex.com)
Axis Imex Inc. was founded in 1991 by Tom and Donna St. John. The
company is headquartered in San Francisco, with additional showrooms in
Atlanta, Los Angeles and New York. Axis Imex Inc. is a rapidly growing
industry leader in the manufacturing and distribution of decorative home
storage and accessories under the trade name of Storage Sense and now
launches the "Waverly" licensed brand name.
About NexCen Brands, Inc. (Nasdaq: NEXC) (http://www.nexcenbrands.com)
NexCen Brands, Inc. is the premier 21st century vertically integrated
global brand management company focused on assembling a diversified
portfolio of intellectual property-centric companies operating in the
consumer branded products and franchise industries. The Company owns,
licenses, franchises and markets a growing portfolio of consumer and
franchise brands including The Athlete's Foot(R), Bill Blass(R),
MaggieMoo's(R), Marble SlabCreamery(R), Pretzel Time(R), Pretzelmaker(R),
Shoebox New York (TM) and Waverly(R). The Company licenses and franchises
its brands to a network of leading retailers, manufacturers and franchisees
that includes every major segment of retail distribution from the luxury
market to the mass market in the U.S. and in over 50 countries around the
world, and consists of more than 1,500 franchised stores. NexCen, through
its information technology, franchisee support systems and advertising,
marketing and public relations team, markets its brands to continually
drive greater consumer awareness and brand equity for each of its brands.
NexCen touches nearly every aspect of a consumer's lifestyle from the food
they eat to the furnishings in their homes and the clothes and footwear
they purchase.
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