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NEW YORK, February 20, 2008 - NexCen Brands, Inc. (Nasdaq: NEXC) ("NexCen") announced today that its President and CEO, Robert W. D'Loren, has been appointed to the board of directors for the Achilles Track Club (ATC), which seeks to enable people with all types of disabilities to participate in mainstream athletics, to promote personal achievement, enhanced self esteem, and the lowering of barriers between people. The ATC is an international, nonprofit organization that provides support, training, and technical expertise to runners at all levels.
NexCen Brands, Inc. has also committed to donating $250,000 over the
next five years to the ATC as one of its established charity partners.
NexCen is the parent company of The Athlete's Foot (TAF), a world leader in
athletic footwear retail franchising, in addition to leading consumer and
franchise brands Bill Blass(R), Great American Cookies(R), MaggieMoo's(R),
Marble Slab Creamery(R), Pretzel Time(R), Pretzelmaker(R), Shoebox New
York(TM) and Waverly(R).
The ATC (http://www.achillestrackclub.org) was established by Dr. Dick Traum,
Ph.D. in 1983 to encourage disabled people to participate in long-distance
running with the general public. Dick is its current president, an above
the knee amputee marathoner.
"I am honored to partner with the Achilles Track Club and Dick Traum,
who personifies determination and inspires all humans to accomplish more,"
said Robert W. D'Loren, President and CEO of NexCen Brands, Inc. "The
Athlete's Foot brand created and implemented programming that has supported
the ATC, and we look forward to finding ways that our many brands can
benefit the club's more than 3,000 members around the globe."
Dick Traum, Chief Executive Officer of the Achilles Track Club, added:
"Bob D'Loren enjoys our sport of running and loves activities involving
achievement because he knows that effort and coaching can inspire great
things. The Athlete's Foot is a perfect companion for our group and our
athletes, and Bob is an excellent addition to our board of directors."
NexCen Brands, Inc. (http://www.nexcenbrands.com)
NexCen Brands, Inc. is a vertically integrated global brand management
company focused on assembling a diversified portfolio of intellectual
property-centric companies operating in the consumer branded products and
franchise industries. The Company owns, licenses, franchises and markets a
growing portfolio of consumer and franchise brands including The Athlete's
Foot(R), Bill Blass(R), Great American Cookies(R), MaggieMoo's(R), Marble
Slab Creamery(R), Pretzel Time(R), Pretzelmaker(R), Shoebox New York(TM)
and Waverly(R).
The Company licenses and franchises its brands to a network of leading
retailers, manufacturers and franchisees that includes every major segment
of retail distribution from the luxury market to the mass market in the
U.S. and in over 50 countries around the world, and consists of
approximately 1,900 franchised stores. NexCen, through its information
technology, franchisee support systems and advertising, marketing and
public relations team, markets its brands to continually drive greater
consumer awareness and brand equity for each of its brands. NexCen touches
nearly every aspect of a consumer's lifestyle from the food they eat to the
furnishings in their homes and the clothes and footwear they purchase.
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