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NEW YORK, March 12, 2008 - NexCen Brands, Inc. (Nasdaq: NEXC), owner of the Waverly brand of fabrics and home furnishing products, has renewed its licensing agreements with key partners C.R. Gibson LLC and The McCall Pattern Company. The agreements have been renewed for three years.
All Waverly partner contracts expiring since the acquisition by NexCen in 2007 have now been renewed. This includes the recent renewals of direct license relationships with both Target and Lowes.
“These renewals demonstrate that our partners share our confidence in the future vision of Waverly as a complete lifestyle resource,” said NexCen CEO Robert W. D’Loren. “C.R. Gibson and McCall are Waverly’s two longest standing relationships and both companies have already experienced much success with our well-known brands.”
C.R. Gibson is Waverly’s longest vendor relationship, having started in 1989, and holds the U.S. license for stationery products, gift wrap and accessories, paper tableware, desk accessories, kitchen-related stationery and paper gift products.
Since 1990, The McCall Pattern Company has held worldwide rights to the Waverly brand with patterns for Home Décor Designs and Accessories sold through its Butterick catalogs.
Waverly, launched in 1923, is a premier home fashion and all-encompassing lifestyle brand. It is one of the most recognized names in home furnishings. Its signature look is expertly translated into countless classic styles among home furnishing products including fabrics, wall coverings, paint, bedding, window treatments, decorative accessories and other key products. Waverly is available through retailers and interior design showrooms in over 7,000 stores nationwide. Its family of brands also includes Waverly Home, Waverly Home Classics, Waverly Baby, and Waverly Sun N Shade.
About NexCen Brands (www.nexcenbrands.com)
NexCen Brands, Inc. is a vertically integrated global brand management company focused on assembling a diversified portfolio of intellectual-property-centric companies operating in the consumer branded products and franchise industries. The company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot, Bill Blass, Great American Cookies, MaggieMoo's, Marble Slab Creamery, Pretzel Time, Pretzelmaker, Shoebox New York and Waverly.
The company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that includes every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 50 countries around the world, and consists of approximately 1,900 franchised stores. NexCen, through its information technology, franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.
About C.R. Gibson LLC (www.crgibson.com)
Founded in 1870 by British lithographer John Gibson, C.R. Gibson is the leading designer, marketer and manufacturer of memory books, social books, stationery, photo albums, and other gift items that commemorate life’s celebrations. Key categories include infant, wedding, holiday, office and travel. C.R. Gibson-branded products are available at more than 10,000 gift retailers in the United States, Canada, and the United Kingdom.
About The McCall Pattern Company (www. mccall.com)
The McCall Pattern Company, founded in 1870, is a privately-owned, worldwide company that designs, manufactures, markets, distributes and sells sewing patterns and instructions for women's, men's and children's fashions, accessories, costumes, crafts and home decor, under the brand names of Butterick, McCall's and Vogue Patterns. In addition, The McCall Pattern Company publishes and distributes in-store catalogs for the three pattern brands, and consumer magazines under the titles Sewing Today featuring Butterick and McCall's patterns; and Vogue Patterns.
Contact:
William A. Walkowiak, CFA
Senior Vice President, Investor Relations
(212) 277-1150
ir@nexcenbrands.com
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