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NEW YORK, March 17, 2008 - NexCen Brands Inc. (Nasdaq: NEXC)) has appointed Joseph DiMuro, age 43, as Executive Vice President/Chief Marketing Officer, effective March 17, 2008. He will be responsible for developing and executing a comprehensive marketing program for the NexCen family of brands.
“Joe brings leadership and experience in areas that are essential to the further growth of NexCen Brands,” said CEO Robert W. D’Loren. “With more than 20 years of professional experience in a broad range of senior marketing and branding positions, we look forward to his contributions as we strive to expand our global consumer brands.”
Joe DiMuro most recently served as the Executive Vice President & General Manager at Sony BMG Entertainment where he managed television, film, commercial-advertising licensing, digital/mobile-content platform development, new product and joint-venture initiatives in addition to corporate/strategic business development. He also was the president of the jointly operated Nickelodeon Records with Nickelodeon as well as the President/Founder of Burgundy Records (Aaron Neville, Donna Summer, Chaka Khan, Gloria Estefan, etc). In addition to these duties, DiMuro was the chief strategic architect behind the global re-branding of the Elvis Presley recording masters, resulting in worldwide sales in excess of $250 million.
Prior to his career at Sony BMG, Joe worked at News Corp’s 20th Century Fox Film in a variety of senior theatrical marketing, sales, distribution and licensing areas for the film, home entertainment, and interactive business units. Additionally, Joe crafted and executed the intricate marriage of branded entertainment content with film, musical, and television content for blue-chip clients, including Nike, Apple, Visa, Intel, Coca-Cola, Pepsi, P & G, American Express, General Motors, Levi’s, Starwood Resorts, Frito-Lay, and Verizon.
Joe graduated from Concordia College in Bronxville New York with a BA in English/Communications Arts and resides in New York City.
About NexCen Brands, Inc. (www.nexcenbrands.com)
NexCen Brands, Inc. is a vertically integrated global brand management company focused on assembling a diversified portfolio of intellectual-property-centric companies operating in the consumer branded products and franchise industries. The company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot, Bill Blass, Great American Cookies, MaggieMoo's, Marble Slab Creamery, Pretzel Time, Pretzelmaker, Shoebox New York and Waverly.
The company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that includes every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 50 countries around the world, and consists of approximately 1,900 franchised stores. NexCen, through its information technology, franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.
Contact:
Lori Henchel
Senior Vice President - Marketing
(212)277-1111
lhenchel@nexcenbrands.com
William A. Walkowiak, CFA
Senior Vice President, Investor Relations
(212) 277-1150
ir@nexcenbrands.com
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